Product Photography Standards

 

Main/Hero Images

A hero image is typically the main image representing a product online.

Product is angled to show depth and maximum features.

• Not shot straight on
• Product is "ready for action"

Image background is removed or is pure white.
Dramatic lighting with reflections or shadows are preferred.

• Must be high quality, realistic, and blend into the pure white background.

Minimize image padding and reduce white border space.

• Image should occupy a minimum of 85% of the space

Use only one product per image

• Two products (front and back) may act as an alternative image on some ecommerce sites.

Screen must be On and displaying the applicable images and data.

 

 

 

 

Front/Back Combo

A front/back image adds a layer of depth, detail, and texture to the product.

Maximize the information in the single image
Image should occupy a minimum of 85% of the space
Pure white or removed background
Display clearly visible branding
Retouch any dings or defects in the image

 

 

 

 

 

 

 

 

 

Straight on Back Image

This image helps give a full perspective on the product, while adding shape, texture, and form.

Screen and output should be featured
Should be presented at a right angle (if applicable)
Pure white or removed background
Display clearly visible branding
Retouch any dings or defects in the image

 

 

 

 

 

 

 

 

 

Alternate Angle Images

Provide enough images to give the product all functional information.

Highlight things like buttons, battery compartments, cords, ports, lights, etc.
Pure white or removed background is not required
Retouch any dings or defects in the image

 

 

 

 

 

 

 

 

 

 

 

 

Straight on Front Image

This image helps give a full perspective on the product, while adding shape, texture and form.

Should be presented at a right angle (if applicable)
Pure white or removed background
Display clearly visible branding
Retouch any dings or defects in the image

 

 

 

 

 

 

 

 

 

 

 

3/4 Angle Front Image

By angling the image, we can provide an added layer of detail and visual interest.

Pure white or removed background
Display clearly visible branding
Retouch any dings or defects in the image

 

 

 

 

 

 

 

 

 

 

 

 

Product Feature Overlay and Infographics

Provide important information on features and functions.

Background color should be consistent across the products features, two
options:
Gradient Version:

• Upper portion is HEX #7d7d7d
• Lower portion is HEX #464646
• Pure white or removed background version

Feature labels follow the 1pt rule, underlines feature label:

• Angle to indicate feature position
• White or black, opposite of the background color

Product should hover slightly off the surface, with a light shadow
Utilize picture-in-picture as needed

 

 

What's in the Box? 

Visually display all the contents included with a product.

Pure white or removed background
Present to scale when possible
Cables can be cut-off or out of frame
Provide consistency across models

 

 

 

 

 

 

 

Size/Scale Images

Inform customers of the physical size of the product(s).

Products in hand provide an excellent gauge of size
Hand should wear gloves when appropriate
Graphics and text should be used to display product dimensions on a 
X, Y and Z axis
Can be combined with feature or lifestyle images

 

 

 

 

Presenting Thermal and IR Applications Images

 

IR Application Images

Clearly communicate the imaging capabilities of the FLIR product they represent.

Image should be from corresponding camera/tool.
Provide a variety of examples of the camera's applications.
Always use the maximum resolution provided by the camera:

• If a product family varies by resolution, provide examples for comparison

Use examples with clear contrast.
Image can be enhanced if clearly labeled.
Clear IR image (MSX© is OK) with the center point as measurement only.
Additional measurement tools and image modes provide great supplemental visual information.

 

 

FLIR Standards for Copy, Titling, and Descriptive text

 

Top-Level Descriptions

Providing consistent name formatting will optimize organization and seaching metrics.

Naming Convention      FLIR E95      Advanced Thermal Imaging Camera Trademark Requirements      FLIR MSX© Technology      FLIR UltraMax© Technology      Intelligent Autocal™ Optics Product Headlines      Reimagined from the Handle Up      Hard-working Design for Hard-working Pros      A Clear View, From Any Angle

 

Product Title

Provide an accurate and concise phrase. 70 characters or less Avoid abbreviations Industry standard terms and trademarks are ok (e.g TRMS, VDR, IR, MSX©, Loz) Avoid special characters Add key differentiators E.g. in the Ex family, the key differentiators is IR resolution

Wide Temperature Ranges Intelligent Autocal™ Optics Streamlined Reporting See Greater Detail Quantify Potential Problems Focus Fast & True Navigate Screens Easier Report Problems Quickly The Best Lenses Need the Best Auto-focus

 

Short Descriptions

Provide top-level, key feature information to connect with target customers and theie desired benefits. 1-2 sentences Expand on the Product Title Include unique and stand out benefits Be product specific Avoid clichés and jargons

The FLIR E95 offers the great features of the E75 and E85, plus 161,472 points of temperature measurement (464x 348 true native resolution) and wide temperature ranges, up to 1500°C. The E95 has a superior spot-size ratio and is sensitive enough to detect minute temperature differences.

 

Long Description

Elaborate in full detail on all the features, advantages, and benefits connected to the product. 2-3 paragraphs Should match the datasheet's text section Elaborate on benefits to the end user, don't just list specs or features Captivate the consumer Can describe the whole series of products

FLIR redesigned the Exx-Series from the handle up to deliver the best performance, resolution, and sensitivity of any pistol-grip hand held thermal camera. The new ExxSeries cameras are packed with the features you need to quickly troubleshoot electrical distribution and mechanical systems, so you can avoid equipment failures, increase plant safety, and maximize up-time. Now packed with the high performance features you need to quickly find and report hidden hot spots: a bright, bold new screen, razor-sharp lenses, and a rapid-response user interface. This sleek new design isn't just window dressing. From the rubberized, water-tight chassis to the scratch-resistant Dragontrail™ cover glass LCD, the new Exx-Series is made for your tough work environment.

 

Feature Description

Bring a consistent focus to applicable benefits to the user. Paragraph form Provide the official definitions of terms like UltraMax®, IGM,  and METERLiNK Make sure keywords are indexed Consistent and clear message across website, presentations, and datasheets

The Best Lenses Need the Best Auto focus FLIR took its cue from the digital camera industry when re-engineering the Exx-Series focus system. Whether you choose autofocus or continuous focus, the camera's precise focusing algorithm and FLIR's innovative lenses ensure you get crisp results, for the most accurate temperature readings.

 

Bullet Points

Provide key selling points that can stand out upon quick glance. Minimum of 5 Maximum of 10 Don't simply rewrite the specs, highlight key selling points Synchronize with the data sheet Use symbols to grab consumer's attention Header in all caps Consistent formatting

FLIR E95 at a glance: Interchangeable, auto-calibrating lenses Up to 464 x 348 (161,472) IR resolution Our best MSX® enhancement UltraMax™ processing for 4x pixel resolution A larger, 4" display that's 25% brighter A responsive new interface Improved organization and reporting options